Customer magazines
In any customer magazine, the most important element is whether or not the client's requirements are not just engaged with but achieved. At Maxmedia, we have a proven track record of combining effective branding with skilled design, editorial, advertising and engagement all in one complete package.
Why create a customer magazine that you wouldn’t want to pay for if you saw it in a newsstand? A successful customer magazine executes the delicate balance between customer engagement and brand promotion – but it has to be as attractive to the reader as its paid-for consumer sisters. Our method of including branding as part of the overall design, filtering it throughout the magazine as part of the editorial execution, is subtle but achieves the main objective of a customer magazine.
Case study: Cara Magazine, published on behalf of Aer Lingus
The Sunday Business Post called award-winning Cara “The Number One Magazine that Chief Executives like to read.”
A caller to the magazine admitted to selecting his last year’s trips away based purely on Cara’s editorial features – “La Rochelle,” he said, “would never have crossed my mind as a destination until I read Cara.”
So what should you do next?
Have a good think about what you want from your customer magazine, whether online or in print, and then give us a call. Maxmedia’s flexibility in finding the right creatives for the right projects means we can serve up a blend of strategy, content, design and technology to suit your precise needs. When we take on any customer project, we pull together the talent based on the project at hand – from editors to writers, designers and advertising executives, we’ve created a network of bright minds to call on as we need them.
If you’d like to get in touch, just call the team here on +353 (0)1 202 5403 and let us do what we do best... for you!